During the most recent What Car? Awards that took place in London, the big cat brand brought home the bacon! According to Ford's press release, the all-new Jaguar XF won the event's most prestigious honor, the What Car? 2008 Car of the Year title! In addition to this, the new XF notched top place in the 'Best Executive Car' category as well.
 
Steve Fowler, the group editor of What Car?, said:

"For us, the XF goes straight in there with the very best cars from Jaguar's past. And given that the car market today is more competitive than it's ever been, it's fair to say the XF is the best car Jaguar has ever built. The XF really does have it all - a sensational exterior and dramatic interior combined with a drive that will delight and pamper in equal measure. On top of that, it stacks up as a sensible buying and owning proposition, too."

"All of us at Jaguar are delighted that we've taken the top spot at these awards, and that What Car? has named the new XF Car of the Year.  It's especially gratifying as What Car? has such a great reputation for representing the British consumer. Jaguar is creating a new generation of cars that started with the XK, and now continues with the all-new XF - a four door, five passenger car that has the heart of a sports car and the looks of a grand tourer.  Like the XK, XF is visually striking and thrilling to drive," says Mike O'Driscoll, Managing Director of Jaguar Cars.

"We're very pleased with the reaction the car has received, and our customer order bank is growing fast.  We're grateful to What Car? for this wonderful award."

Yey to Jaguar!