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Monday, February 25, 2008
Extreme Car Style: Hot Wheels' $14K Car

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Hot Wheels recently unveiled a toy car encrusted with thousands of diamonds as part of celebrating its 40th year in business.  The toy's price is set at $14,000.  Wow!  That's really a lot. With that dough, I can buy a second hand Kia if I wanted to. But then, if you are an avid collector of Hot Wheel toys and you have the money to burn, I think it can be some sort of an investment.

The toy car is encrusted all over with blue diamonds, 2,700 of them.  Apart from sporting diamonds, the car is also cast in 18-carat white gold.  With that combination, a toy car like this would surely be the centerpiece of any Hot Wheels collection.

Underneath the car, the flaming logo of Hot Wheels is also encrusted with diamonds.  The wheels are not spared too and even the engine.  I think it also comes with a commemorative badge for the 40th anniversary of the company.  Another reason for Hot Wheels coming out with this car is to celebrate the production of the four billionth toy car.

Jason Arasheben helped Hot Wheels in the creation of such a pricey toy car.  He had this to say: "Collaborating with Mattel on the jeweled Hot Wheels car was a dream project for me.  The car is truly spectacular and will be a brilliant addition to anyone's collection."

Tim Kilpin, general manager and senior vice president of Boys and Entertainment for Mattel Brands meanwhile had this to say:  "Since its introduction, Hot Wheels has revolutionized boys' toys and inspired automotive trends.  The historic activities we have planned are a fitting tribute to the brand's heritage and will allow us, and our fans, to celebrate this milestone year in true Hot Wheels style."


Posted at 12:34 am by PattiKnight

 

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Patti Knight....A member of the product development team of an automotive company, Patti Knight shares her insights on the automotive issue.







 
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