The Car Fashion Magazine - Who thought that fashion was all about clothes? Cars do have their own.


Thursday, May 15, 2008
What women want: Her favorite car?

When GM was developing its newest full-size SUVs, automobile line executive Mary Sipes had team on the improvement set dress in drag for a day.

The image

They place on high heels, press-on nail with skirt finished from trash sacks in a trial to find out how several women might feel going onto and motivating a large SUV.

This experiment aided expose matters with ingress and egress, and how to place and outline controls on the middle console. Although it was just one part of a bigger procedure for appreciating what female buyer inspires.

According to Brigid O'Kane, a design lecturer and director of the Transportation Design Track program at the University of Cincinnati. "Women are more complicated than skirts, purses and nails,"

To discover which cars women like better, the team compiled two facts. One stares at luxury cars mainly driven by women, and the further ranks the on-the-whole top 10 automobiles most driven by women, in spite of whether the samples are luxury or non-luxury.

Comfort, Safety, practicality and cost are the four priorities for women car purchasers. Outer body look, style and performance are also main deal, but not inevitably more so than practicality.

A number of all-inclusive lists of automobiles with the uppermost rank of female main drivers consist of some small cars, inexpensive vehicles obtainable, for example, the Honda, Toyota Yaris and Fit, Kia Spectra. According to the source the Fit tops the list encircling all luxury and non-luxury cars, with 80.46 percent driven mainly by women.

Women aren't unaffected to the thought of regarding their vehicle as a status symbol, sources say. They just naturally aren't as over as men about stating their condition when it comes to the automobile they drive.


Posted at 07:30 pm by PattiKnight
 




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Patti Knight....A member of the product development team of an automotive company, Patti Knight shares her insights on the automotive issue.







 
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